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Reimagining the Cultural Campus

Artis—Naples has engaged internationally renowned firm WEISS/MANFREDI Architecture/Landscape/Urbanism to create a master plan for its Kimberly K. Querrey and Louis A. Simpson Cultural Campus. The master plan will reimagine what a multidisciplinary cultural campus should be and serve as a road map for how Artis—Naples can better harness its energy into a cohesive campus plan for the future.

“In the nearly 30 years since our campus first opened, much has changed with the way communities interact with cultural organizations,” CEO and President Kathleen van Bergen said. “As part of our ongoing Future—Forward campaign, the time is right to create a space for the next three decades. We are thrilled to bring in Marion Weiss and Michael Manfredi to guide us on this journey.”

"Artis—Naples is an extraordinary institution that brings together world-class visual and performing arts programming on one site. We are inspired by this unparalleled opportunity to design an iconic cultural campus that will catalyze new connections between these diverse art forms for both local and international audiences," said Marion Weiss and Michael Manfredi.

Weiss/Manfredi was chosen after a rigorous selection process that considered proposals from more than a dozen firms, with four finalists visiting Naples to present to a selection committee comprised of board members and Artis—Naples senior management. The other finalists were Diller Scofidio + Renfro with Hargreaves Associates; NADAAA with Michael Van Valkenburgh; and PWP Landscape Architecture with Allied Works Architecture.

Working with feedback from the community and guidance from Artis—Naples board and management, Weiss/Manfredi created a master plan concept that will be unveiled in the coming months.

“Artis—Naples is at the beginning of an exciting new phase in our development as the premier cultural organization in Southwest Florida,” van Bergen said. “This master plan will serve as a map for our continued artistic excellence and community engagement for generations to come.”

  Meet Weiss/Manfredi

What is a master plan?

A master plan is a far-reaching and comprehensive plan of action for the physical design of a given organization or site. In our case, the master plan will guide us as we redevelop our cultural campus going forward. The plan is a guide. It is not meant to obligate us to construction of specific elements. It helps us answer questions like: What is the experience of a visitor that arrives to the campus? What will my surroundings be when I spend time on campus? What will improve my overall experience at Artis—Naples?

Why now?

We enjoy vibrant support from our community, and our Future—Forward campaign is going well. Now is the time to ask what patrons will expect from our cultural campus 5, 10 or 25 years into the future.

Who are Weiss/Manfredi?

They are internationally renowned architects, landscape designers and urban development visionaries led by Marion Weiss and Michael Manfredi. Noted for clarity of vision, bold and iconic forms, and material innovation, Weiss/Manfredi is at the forefront of architectural design practices that are redefining the relationships between landscape, architecture, infrastructure, and art. The firm won international acclaim for its design of the Olympic Sculpture Park in Seattle, which has been exhibited internationally at venues including the Museum of Modern Art, the Biennial of Landscape Architecture Barcelona, and the National Building Museum.

Other notable projects include: a competition-winning design for Sylvan Theater on the National Mall in Washington, D.C., the Nelson-Atkins Museum Cultural Arts District Master Plan, the Kent State Center for Architecture and Environmental Design, and the recently completed Marshall Family Performing Arts Center in Addison, Texas.

Are you going to tear down Hayes Hall?

No. We have asked Weiss/Manfredi to think big, but there are no plans to start from scratch. We see the master plan process as one that is additive to our campus, and that doesn’t impact our current performance and exhibition spaces. Changes will be made to the appearance of our cultural campus and how patrons interact with it, but the experience of the actual performances and exhibitions isn’t likely to change much at all.

What kinds of changes can I expect to see long-term?

The biggest changes will be both in the appearance of the campus with more green spaces and public gathering areas and more amenities such as dining options and improved parking. We are open to great ideas and are relying on the master plan process, Weiss/Manfredi and our community to present the best options for the future.

Will this have an effect on my experience this season or next season?

No. Although Weiss/Manfredi are charged with producing master planning documents by this summer, actual construction on campus will not start for several years. Before we begin any physical changes, we must raise the capital funds to make them possible.

How much money will all of this cost?

The short answer is we don’t know yet. With input from the master plan team, Artis—Naples will develop a project budget that includes the components of the masterplan and reflects phasing considerations for implementation of the project as a whole. This is a long process that will serve Artis—Naples as a guide as we prioritize our investments over the next 20 years.


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