Event
Steve Young
The Weird and Wonderful World of Industrial Musicals
Join author, comedy writer and Naples International Film Festival alumnus Steve Young — best known for his work on Late Show with David Letterman — for a wildly entertaining journey into one of corporate America’s strangest phenomena: industrial musicals. These lavish, Broadway-style productions were once commissioned by companies like Ford, McDonald’s and Purina to rally their sales forces with songs about spark plugs, dog food and bathroom fixtures. With rare archival footage, wry commentary and live music, Young presents a hilarious and eye-opening glimpse into this bizarre, forgotten slice of Americana — equal parts kitsch, showbiz and corporate ambition.